Daniela Cassab, founder of DANCASSAB, recently stepped into Istituto Marangoni Miami to pull back the curtain on her creative process. For a room full of future stylists, the takeaway was simple: building a standout brand isn't about formulas—it's about holding a sharp, unyielding point of view.

Set in Miami—a growing crossroads for Latin talent and global fashion—this partnership bridges emerging creatives with a house rooted in Mexico.

Spearheaded alongside Karla Guindi, Program Leader of Fashion Styling, the collaboration launches an open challenge: students will use DANCASSAB’s iconic archives and visual language to produce their own original fashion film. With no rigid rules, the brand serves as the sole starting point.

The challenge turns identical references into entirely distinct narratives, proving that styling goes beyond picking clothes to find every possible way a brand can speak.

The winning film will premiere across DANCASSAB’s official channels, securing real exposure, a global launch, and a first professional credit. Coming soon...