Words: Estelle Chemouny
Estelle Chemouny was born in the South of France, she moved to London after her studies, and hard worked on many jobs, they gave her time to reflect upon what she wanted to do with her life.
She then took a good offer being a sales person, there she had the opportunity to meet many people, and knew in her heart she could style them. Besides that Estelle loved to buy clothes for herself, when put together the outfits were very original, she was asked where she found her clothes, and that’s when something clicked giving her the answer, her path was without a doubt styling.
Estelle moved to Paris, the city of Light and Glamour, she resides there today, being followed by several thousands of fans that love her advice. She now has her own business, and happy to do so. Bringing her example to our Voices at Dan Cassab, we are proud to share her story.
DC: Where do you like to live better, in London or Paris, since each city has a different type of life style?
PT: It is hard to pick, London is where I actually grew up, built my career. It is the city that made me who I am today. And in London you can be whoever you want to be!
Paris is more grown up for me, if I can say that. Thats where I decided to settle, get married, open my store. Do grown up stuff!
Let’s say Paris is more beautiful but London has the best energy!
DC: You have started your own business very young, and in times where people are hesitant about retail, what gave you courage to do so?
PT: When I moved to Paris 4 years ago, I wanted to go shopping and I had not much to buy. It was all pretty classic and neutral, not my taste at all. In London, shopping was my passion and also my job, not because I love spending money but because I found pieces that I needed to own!
That is what was missing in Paris, a place where you desire pieces and realize you might not be able to live without them!
I know retail is difficult, and fashion has changed. But, I also believe people need to not only buy clothes they need to invest in very rare pieces, made by talented upcoming designers, made in very tiny quantities with the best quality.
That is what is missing! The retail experience from back in the days. When you were going to one store and knew you will only find one of a kind pieces, those pieces that will make the difference and make you feel special!
This is what we do at Paradise Garage 🙂
DC: YAs an advice to your readers at Dan Cassab, give us a phrase to keep:
PT: If you are not yourself, who else are you going to be?
DC: Share with us the lessons 2020 brought to your life:
PT: That my own happiness was my responsibility. Life is what you make it.
DC: In such a hectic work, do you practice mediation or any sports?
PT: Sports are not really my thing but during the first lockdown I have been working out watching Melissa Wood Health videos and it helped a lot. I have also started meditation to focus on the essential, and taking care of my mind. It has helped a lot!
DC: We’ve seen your style is very eclectic, even wearing men’s clothes is a signature of yours. Give us some tips on how to truly find out what our individual style is:
PT: I started wearing men’s clothes pretty young as I could get very oversized pieces (I am very tall!) My style is all about being comfortable, that is what I think first when I dress up. I hate tight clothes, it is my worst nightmare! I don’t have a particular style, I just wear what makes me happy and confident and that is what people should think of when they dress. Wear what you feel beautiful in, don’t follow the trends, just be you!
Favorite vintage shop?
Perfect coffee and patisserie?
Le moulin de la vierge
Most fashionable arrondissement?
I think 10/11
Favorite picks from Paradise Garage store: